
How to Start a Business with Indian Human Hair Wholesale from Chennai
The global demand for high-quality human hair extensions is booming, with Indian hair being one of the most sought-after due to its texture, durability, and versatility. Chennai, a major hub for human hair trade in India, offers excellent opportunities for entrepreneurs looking to start a wholesale hair business.
This guide will walk you through the essential steps—from sourcing and supplier selection to pricing, branding, and scaling your business.
Why Choose Indian Human Hair from Chennai?
High Demand for Indian Hair
Indian hair is popular worldwide because of its:
- Natural texture(straight, wavy, curly)
- Strength and longevity
- Ability to blend with various hair types
Chennai – The Hair Trade Hub
Chennai is a key sourcing destination because:
- Temples donate hair(Temple hair is premium quality)
- Numerous suppliers and exportersoperate here
- Competitive wholesale prices
Step-by-Step Guide to Starting Your Wholesale Hair Business
Step 1: Market Research & Business Plan
Before diving in, research:
- Target markets(USA, Europe, Africa, Middle East)
- Competitors & pricing
- Legal requirements(export licenses, GST registration)
Business Plan Essentials:
- Budget & funding
- Supplier agreements
- Marketing strategy
Step 2: Finding Reliable Suppliers in Chennai
Chennai has numerous hair vendors, but not all are trustworthy.
Where to Source:
- Temple hair collections(e.g., Tirupati, Chennai temples)
- Local hair traders & exporters
- Hair processing factories
Key Supplier Checks:
- Verify authenticity (Remy/non-Remy)
- Check certifications (ISO, export licenses)
- Order samples before bulk purchase
Step 3: Understanding Hair Types & Grades
Different hair types affect pricing and demand:
Hair Type | Description | Best For |
Virgin Hair | Unprocessed, highest quality | Luxury extensions |
Remy Hair | Cuticle intact, minimal shedding | High-end weaves |
Non-Remy Hair | Lower quality, mixed cuticles | Budget buyers |
Temple Hair | Donated hair, premium quality | Extensions & wigs |
Step 4: Pricing & Profit Margins
Wholesale pricing depends on:
- Hair length(longer = more expensive)
- Quality(Virgin > Remy > Processed)
- Supplier rates(negotiate bulk discounts)
Sample Wholesale Prices (Per Kg):
- 12-14 inches:₹5,000 – ₹10,000
- 18-22 inches:₹12,000 – ₹20,000
- 24+ inches:₹25,000+
Profit Potential:
- Domestic resale:20-40% markup
- International export:50-100%+ profit
Step 5: Legal & Export Requirements
To export from India:
- Register your business(Proprietorship/LLP)
- Obtain IEC (Import Export Code)
- GST registration
- Quality certifications(if selling to EU/USA)
Step 6: Packaging & Branding
- Custom labels & branding(for trust)
- Secure packaging(vacuum-sealed to prevent damage)
- Hair certification cards(proving authenticity)
Step 7: Sales & Marketing Strategies
Where to Sell:
- B2B Platforms:Alibaba, Indiamart
- Social Media:Instagram, Facebook, TikTok
- Your Own Website(Shopify, WooCommerce)
Marketing Tips:
- Before/after videosof hair transformations
- Influencer collaborations(beauty bloggers)
- Google/Facebook adstargeting hair salons
Step 8: Scaling Your Business
Once established:
- Expand product range(wigs, closures, frontals)
- Private labeling(create your own brand)
- Attend trade shows(Cosmoprof, Beauty Expo)
Common Challenges & Solutions
✅ Challenge: Fake Suppliers
🔹 Solution: Always order samples first.
✅ Challenge: High Competition
🔹 Solution: Focus on niche markets (e.g., curly hair, colored extensions).
✅ Challenge: Export Regulations
🔹 Solution: Hire a customs broker for smooth shipping.
Starting a wholesale human hair business from Chennai can be highly profitable if done right. By sourcing quality hair, building strong supplier relationships, and marketing effectively, you can tap into the booming global demand for Indian hair.
Ready to begin? Research suppliers, secure samples, and launch your business today!